[rdtsc]

One thing I connected with Zizek and this article is how ideology, to function best needs to leave good size "hole" in itself to allow each individuals to insert their own, personal, hopes, dreams and desires into. It needs to allow itself to be customizable so to speak. And that could be for good or for bad. People who are hurting, have lost control of their lives, have other difficulties often latch the most to ideologies. Ideologies which are based on hating, on being against something, centered on fighting or demonizing will attract and amplify negative aspect of people's personalities.