[pixelgeek]

I had this same experience trying to find some good science magazines for my 14yr old. They are quite interested in genetics and I looked and looked and none of the available magazines were any good.

I think that looking at the advertisements in the magazines tells you what part of the problem is. They are aimed at a fairly old demographic and probably the one remaining that still buys magazines.

The other significant issue is ads. No-one wants to spend ad money on ads that do not provide the type stats that Facebook and Google do. Before the internet the relationship between an ad campaign and increased sales wasn't causal. Maybe the ads worked. Maybe they didn't.

Now advertisers have far more information about the success of their campaigns and much, much more control over how ads are targeted.

So why would anyone do print or newspaper ads?

So magazines and newspapers are left with a diminishing pool of advertisers who target a declining demographic.