[mulmen]

I have always found that phrasing to be confusing. Consider the reciprocal, “half as cheap”. Should that be interpreted as… double?

Say “half the cost” or “cheaper by half”.

[Dylan16807]

> Consider the reciprocal, “half as cheap”. Should that be interpreted as… double?

If the phrasing makes it clear they're talking about a higher price, then yes that's a good interpretation. You get half as good a deal.

Someone might say "half as cheap" to talk about a price drop by 50%, even though that's not really correct, but such is language.