[nomadpenguin]

"Bentham's panopticon reified" is more characteristic of Foucault's concept of disciplinary societies, which defined the 20th century. Deleuze's project here is to extend it into the 21st century, where the disciplinary society changes into "societies of control". While both disciplinary and control societies rely on surveillance, disciplinary societies create compliance through the threat (if not the execution) of punishment, while control societies create compliance through nudges and dark patterns. Disciplinary societies have centralized locations of power (the factory, the school, and the barracks), while in control societies, power is decentralized -- both everywhere and nowhere at once (algorithms, workplace encouraged education and health initiatives, etc).

Furthermore, while disciplinary power creates classes of individuals to control and marginalize (based on race, class, etc.), under neoliberal control societies, all individuals are prima facie accepted. This is not because the control society is less coercive, but because control is exerted at the sub-individual level -- think how advertising algorithms assign each person a constellation of tags which are used to structure their online experience.