[John212]

> If your startup is involved with search aimed at the consumer market, watch out...Google is coming.

Possibly... However sites like hipmunk will be used as a comparison in so many press articles and blog posts when google starts pushing this.

Many start ups have won against google. Google Notepad & Evernote, Google Wave & Twitter, Google Ride Finder & Uber etc...

.. but I still wouldn't want to be in this space right now.

[frankiewarren]

Not entirely sure how you're equating Google Wave and Twitter.

[frankiewarren]

I think Jaiku is the more apt comparison, for what it's worth.

[DevX101]

Those are all ancillary to google's core product: search.