[markmccraw]

If I were expedia, orbitz, priceline, travelocity, kayak, hipmunk. etc. I'd be very very afraid. Sure, google won't actually do the sales, but they are linking direct to airline websites for now. Also this doesn't exist for hotels. Yet. The odds that in 1 year that any of those sites have a better UI or superior search capabilities than Google is low. So, what will they bring to the table?

Also, what's up with all these people saying that it's so limited because it doesn't do international and such. It seems very obvious that this thing will get better and better and like others have said, eventually end up on top of the search page. This is assuming it gains traction quickly and doesn't get nuked.