[toot]

It's quite scary that a company like Google can come along and shit in a startup's cereal practically overnight.

I know we were all rooting for The 'Munk, but it seems that Google's use of Price x Duration matrix effectively steals the thunder from Hipmunk's agony filter.

I mean, it's not as if Google needs the affiliate revenue, and I bet the Hipmunk guys would have preferred it had Google decided to "organise the world's information" through an acquisition. I think I'd need a good cry if this happened to me :(

[raldi]

It wasn't overnight. ITA has been doing flight search since forever. In fact, they even had the matrix UI before Hipmunk (though it wasn't featured as prominently):

http://www.quora.com/What-is-the-company-that-HipMunk-copied...

[goldfish]

No tears over here! We've known this was coming for almost a year—Google announced their ITA acquisition before we even launched. We've also been preparing some sweet responses :)

[revorad]

Attaboy! Still rooting for you guys. You should add gigaballs of steel to the mascot.

[crenshaw]

Nice. You have a lot of people on your side.