[javajosh]

An interesting category of HOWTO have been companies teaching you how to do it yourself, for real. Before you get started, they pitch you at the end offering a paid-for option that has 0 learning curve. That's a good pitch.

[nmstoker]

Yes, McDonald did this kind of thing a few years back https://youtu.be/rcu4Bj3xEyI

[judge2020]

Thankfully here the pitch is at the very bottom in the conclusion (although it's also in the sidebar).