[JAlexoid]

The primary reason to collect personal data is retargeting, which is a massive waste of money. (Have you ever heard of the game theory?) Google(search) and YouTube Ads rely on content you're being served to actually target ads, that's much more relevant and drives higher click-though rates.

PS: I definitely pay for Windows, MacOS, iPad OS and Android. Developers of those systems get paid from proceeds of hardware sales.

[Aerroon]

>Google(search) and YouTube Ads rely on content you're being served to actually target ads, that's much more relevant and drives higher click-though rates.

Then how come I get ads in my native language despite almost never watching or searching for content in my native language? Obviously ads in my native language are more useful, because I might actually partake in those services. Walmart advertising to me would never matter, because I will never be able to get to a Walmart.