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by M2Ys4U 1614 days ago
Banning behavioural advertising is not the same thing as banning advertising in its entirety.

Newspapers, for example, survived for centuries on a mixture of subscriptions and advertising before they could snoop on their readers to decide which ads to show.

TV and radio advertising right now works as a funding model without syphoning personal data.

1 comments

TV, radio, and newspaper ads are also local. They do not have international reach. Would ads be useful to you in Russian or Chinese? Would the company paying for the ads find it useful that you get those ads? No, they wouldn't, but on the internet without data everyone would get all of the ads.
You don't need to snoop on your visitors to choose a language. Choosing an ad based on browser preferred language or geoip is not behavioral advertising. It is behavioral advertising when you record the data, when you track the user and show your ad on a site with the lowest bid instead of the relevant site that your target audience originally visited.

You don't need the persons purchasing history, sex, marital status, age, ethnicity, interests, political orientation, a list of visited sites and all data you can get your hands on, to choose a language.