Yeah this is why small businesses have all ended up on Facebook and, to a lesser extent, Squarespace. Big players providing a consistent service with a simple interface is going to win every time.
The "fabled" small biz move to Facebook happened 4-5 years ago and has since shift back. During that time, I'd hear warnings (much to my enjoyment) that my job would be in jeopardy. Things are shifting back now, hard. I've had clients stop posting to social media, and instead are reinvesting in their website, which they control 100%. The social media shine has warn off for small biz - it's just another marketing channel and one you don't control.