[bena]

To be fair, "Isogram Puzzle", while it may be an accurate name, is relatively boring. "Wordle" is quirky.

Plus, I think the quasi-social aspect of it is a draw. If I post my Wordle score/grid for today, you can compare it directly for yours. Not only that, but since we both have the same word, that's all I have to do. Hell, all I have to post is "Wordle 3/6" and you just know what I mean. If feels like a shared secret. But also one we share in public with a knowing wink and nod.

[serdar]

Right, all good points. That's why it has only 23 active users after all. It's also harder to play, more cryptic hints with numbers and maybe the UI looks kind of old.