My former company and current one decided to move out from GA to snowplow as you have much more control on your data and do not so much depend on Google to be gdpr compliant.
First time hearing about Snowplow. Seems interesting, and hey, open source doesn’t hurt. Any company that openly suggests alternatives to their products instantly wins respect in my book. Nothing like laying your cards on the table.
https://snowplowanalytics.com/blog/2021/01/05/the-top-14-ope...