Maybe the useful content is something you don't know is there, so you settle for what's in the snippet. Because you imagine Google's AI surely extracted the right bits.
There's also a sort of diminishing returns effect here. If google trains people that the snippet is good enough, less traffic goes to the site. Eventually, enough to shutter the site, for some sites. Then nobody has the info.
The pattern has already affected Google referral traffic to Wikipedia. Pageviews for Wikipedia are roughly flat from 2012 to today, where they had marked growth prior. 2012 is when Google starting rolling out their knowledge graph that presented Wikipedia data directly.
Yes, it would be preferable if people were more curious and willing to explore topics in depth.
But sometimes all you want to know is what's the capital of Moldavia.
Ideally the web would be about easy access to relevant information, not a competition for harvesting page views.
Ok. FWIW, I'm not talking about simplistic facts. Rich snippets are often multiple paragraphs. And I understand the distaste for harvesting page views, but websites are hard to maintain without visitors too.
There's also a sort of diminishing returns effect here. If google trains people that the snippet is good enough, less traffic goes to the site. Eventually, enough to shutter the site, for some sites. Then nobody has the info.
The pattern has already affected Google referral traffic to Wikipedia. Pageviews for Wikipedia are roughly flat from 2012 to today, where they had marked growth prior. 2012 is when Google starting rolling out their knowledge graph that presented Wikipedia data directly.