[mchusma]

I having full-time dedicated pricing experts on payroll makes sense as a rare thing.

(1) When pricing is hidden, this means in practice you have every sales rep trying to maximize pricing for the individual person. Meaning there are in fact millions of "pricing people" in companies around the world.

(2) When pricing is NOT hidden, pricing is rarely updated, which is a good thing. Ads, comparisons, press releases, etc all may reference pricing. Changing pricing on your existing customers really can cause churn (which for SAAS outweighs the typical margin gain).

(3) The author doesn't mention discounting, which is in fact playing with pricing, and something companies do a lot of.

(4) For transparent pricing, finding the right price doesn't really change that much. So if you only have a few products, investing in a full time person seems like maybe they would be really busy for the first 1-12 months then...do nothing? You really probably need new products coming out regularly to justify someone dedicated to the role.