[function_seven]

The tax is 1.75¢ per ounce? That nearly doubles the price of a 12-pack depending on whatever brand is on sale that week. When I buy soda during my shopping trips, I usually get three 12-packs for $9.99. With this tax, the total would be $17.55.

If I still drank sugary soda, I'd go out of my way to avoid this tax.

I find the idea people alter their shopping habits to avoid it totally believable. probably not enough to offset the reduced consumption (or else it'd show up in lower gross receipts at stores within city limits), but it wouldn't be surprising to see increased sales in neighboring towns.

[dlp211]

It's far more likely that a consume who is price sensitive to this tax would perform a substitution rather than physically go seek it outside of the city. I'm not saying if they are already out of the city for some reason they wouldn't maybe pick up soda, but I highly doubt any significant number of people are actually leaving the city to go purchase soda. Not only are you not saving money unless you purchase a significant amount, you're also wasting time.

[chrismcb]

For something like iced tea or absolutely doubles the price or worse.