[pottertheotter]

Walter, what do you mean by social proof in this context? Wondering if you have a brief example?

[WalterBright]

Social proof is buying a Ford car because your friends and family all drive Fords.

The old phrase "nobody ever got fired for buying IBM" is another one (though nobody has said that since 1990).

[mhh__]

Majority of pro D developers are there by word of mouth / hiring "weird" smart people.