[MattGaiser]

Yeah, but a good browser strongly aligns with obtaining money for Google. Google has strong performance quality driven incentives.

Mozilla doesn't seem to have performance driven incentives. The remaining supporters of Firefox at this point are people who are mad at tech companies/care a great deal about privacy.

[bee_rider]

There isn't some huge performance delta between the browsers, and I've already customized Firefox to my liking, why switch?

[MattGaiser]

You are already using Firefox. But Firefox needs new users too.