[notacoward]

> fairness and caring for others have zero negative connotations

Nobody has ever accused another of letting sentimentality or "heartstring stuff" interfere with long-term/greater good? A whole lot of "law and order" or "pure reason" types from time immemorial stand as counterexamples.

> purity and authority have many negative connotations

Also many positive ones. You think evangelicals don't prize purity above some of these other values? You think all the "strong leader" rhetoric doesn't play on people placing authority pretty high in the moral pecking order? Are people evil for being amenable to those manipulations? Who's demonizing now?

What you perceive as positive or negative connotations reflects your beliefs. Don't attack others for what you put there.

[edmcnulty101]

You just said it: Sentimentality is different than 'caring for others'.

if you use a different adjective to describe an adjective, maybe the first adjective is the correct one.

The pop science study that these labels are from is pseudoscientific anyway so this conversation is pointless.