[CoffeeOnWrite]

Are we talking past each other? It seems like we just disagree on when segmentation on SSO will no longer be prudent - I believe we’ve crossed that point, and you believe it’s in the future. Seems like we agree in substance though.

[JshWright]

I don't think Thomas has an opinion on the "when". He's just saying it's being used that way. If it's being used that way, then it's still a good signal (in the markets where it is being used in that manner).

If it's actually true that we have crossed the point where it is no longer prudent for companies to segment their customers this way, then there are a whole lot of companies making unsound business decisions, and the problem will solve itself.