[3dFlatLander]

I have terrible vision, and utilize the browsers zoom function a lot. On their new site, I can zoom without having to do a lot of horizontal scrolling (just in Firefox though, doesn't seem to work as well in Chrome). So, aside from the aesthetic for the masses, there's an element of accessibility here that shouldn't be overlooked.

[jacquesgt]

I agree, except that they totally break zooming on mobile devices (or at least iPhone). I hate it when I rotate my phone and the text reflows at the same size instead of zooming to fill the wider viewport.

On the plus side, you don't have the issue of links breaking because they send iOS devices to their mobile ghetto that ignores everything in the URL after the domain name.