[wh-uws]

I'll semi repeat a previous answer about this topic:

I look at Techcrunch like this. TechCrunch is TMZ for our industry.

On one end there is the phenomenal up to the minute, you can't find this anywhere else, everyone will be talking about it nonstop for a week, they scooped everybody stuff. (i.e. TMZ scooped the entire news industry on Michael Jackson's death and TechCrunch routinely scoops other tech blogs on stuff like Google trying to buy path and Color's last funding round)

And then there is the tech/startup industry drama and celebrity gossip.

If you look at as such you won't be so surprised and offended when you read it.

[duhprey]

Great perspective. There are some celebrities who seem to live and die by the hype associated with those sorts of stories. And there are other celebrities who have a distinguished body of work and only incidentally appear in those rags. Which kind of startup would you rather be: the Kardashian or the Helen Miram?