[jwedgwood]

Not just beta invites and email promotions, but also emails to advisors and early investors. It's more than just a reminder of what the heck you do, it's also handing them language to talk about your business to other people.

For beta users, advisors and early investors - these people are going to be your advocates. You need to give them the tools to advocate for you, and a well crafted 3 sentence elevator pitch that describes your business is a huge help.