[klabb3]

> walking everywhere, switching to vegetarianism and wearing only hand-crocheted hemp clothing

I mean, I agree it's ineffective, but it's hell of a lot better than thinking that paper straws, recycling and buying from companies with some green leaf-looking stamp will solve the problem, which is the majority view. In fact, consuming less — both products and instagrammable experiences — is probably the best you can do in terms of personal footprint, along with not having kids of course.

That said, abstaining and "not playing" isn't gonna cause the revolution, or even a slow paradigm shift. We need to evolve, too. And fortunately, changes happen, even if they rarely get the attention they deserve. One example today is the independent podcast boom - where tabloid-style fear media and Twitter flame wars have been losing market share to... Long form conversation. The cynic in me did not see that coming. It shows, in my opinion, that not even carefully engineered amygdala hijacking is enough to keep people from curiosity and reflection. Human behavior is complex and fascinating.