[credittw2021]

Historically, Brother has done a better job of getting affordable lasers or laser like printers out to consumers. Canon rested on their laurels and played catch up afterwards (much like they did in the mirrorless camera space)

[alanfranz]

That's totally possible, but laser tech exists beyond Brother nevertheless. And Brother does sell inkjets as well; so there's no 1:1 match between "Brother" and "toner".