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by ruined
1625 days ago
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the worst part is, there's no way around it. if you're trying to motivate any individual or group whose desires are not fully coherent, no matter what your intentions and ideology are, any effort to incentivize and document performance approaches Borges. by transitive property the incentive is to create appeasing documentation. the strain of the actual loses out to the efficiency of the plausible. this is, i think in part, why there is a modern desire towards "local" products and personalities in media, and full diy cottagecore fantasies. it is the only way to at least convince yourself that you could confirm authenticity, even if that is a delusion, because anything else is obviously superhuman in scale. at least you can assign responsibility to a face at a farmers' market, even if they're no less hired than the person minding self-checkout at the grocery. at least a parasocial relationship with a social media personality feels realer and more responsible than traditional mass media, even if they're delivering the same talking points. the winner of this paradox will be either an anarchist culture relentlessly dismantling everything and enjoying the unknowable, or a vertically integrated police consciousness that simply is/does everything and doesn't need to convince/believe anyone else. |
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A guy by the name of Max Stirner clearly articulated what this new culture would be and would look like. It's too bad that's he's been sort of side-lined by history...