Except when your tool stops working as intended because the company that sold it to you still has more power over it than you do and suddenly you can't work to sustain yourself with the tool you paid for.
I'm still free to use other tool. I'm not in jail for using an Apple product. My freedom, my real freedom, is equal. You know who are privating you for freedom. And is not a fruit company.
Yeah, it's the system that the "fruit company" (it really is a powerful multinational corporation, you make it sound harmless) lays its foundations upon that privates me of my freedom.