[echelon]

I just clicked through their estimation tool,

  Cloud Bed, Sofa Edition (King) → $16,750
  Shipping → $340
  Installation → $2,213
  _______________________________
  Your Total Estimate → USD $19,303 (+tax)\*
  \*Monthly financing available

  Place a $100 reservation to secure your place in line. Once we've 
  received your reservation our Space Design team will reach out to 
  schedule your home visit.

That's an awful lot for a bed.

That said, I once paid a lot for one of these [1], so I guess I shouldn't knock it. I do prefer that this one doesn't have any moving parts, though it's only suitable for tall ceilings.

[1] https://adultbunkbeds.com/loft-beds

[sputr]

At those prices, selling your apartment and buying one for 20k USD extra, with the extra few square meters of space, would make more sense.

[jefurii]

Plus these designs really only work if you have control over your space. You couldn't install this in an apartment you're renting, where you can't e.g. rip out the carpet. If you're able to install this you're probably not living in a space where this would be a benefit.

[blacksmith_tb]

Looks like their business model is to sell them to the developer, who then presumably passes a markup along to someone who buys a tiny but oh-so-fancy condo with Cloud Bed etc. Cut to Khaby Lame rolling up a futon...