[nfin]

valid question.

Possibly the big fan-base ready to play a game where there can log in easily and use some of their hard earned collector items.

True, with social networks it played out differently, but social networks is a rare category where the almost only thing you care is having/finding all people you know, all other features are kind of irrelevant. Joining another social networks adds close to nothing (as long as you can chat with those people) and only add friction. A bit like money… the more uses it, the better, it doesn’t need to do many things, the very only thing you care, is all people you know using the same.

Many other things work similarly, but no way in that extent. Mostly you care a lot more about additional features. For example Airbnb works better the more people use it, but you also care about important features, and you would switch to another similar service if it was a lot better and has a reasonable amount of choice/venues, as you don’t need everyone around you using it (which is the case for money and for the main social network you use… at least for the masses who want the fastest solution on most days)