[larrys]

"How did Jeff Bezos manage to convince investors"

With people investors or not

a) consistency principle - people not wanting to be proven wrong (so they will throw good money after bad)

b) sure failure if they don't give more money so they take a chance and throw good money after bad.

c) people issuing the debt make money on the deal so they have incentive to push and not as much if a failure.