| Without knowing the specifics giving advice is tricky.... A product should solve a problem. Identify the pain points that your product solves. Have diffent presentations to address each. Ideally know what is the problem the specific potential customer you are presenting too is trying to solve. If possible ask them what it is, and how they currently solve it, and why that solution is sub optimal. Then show you understand their pain. Demonstrate how your product is the solution they need. Never criticize the competition, but you can repeat their words back for why they don't like it. Your goal is to create a personal and emotional connection. Remember, you are selling the sizzle, not the steak. Other general advice is to do something interesting and be excited. If you are demonstrating a photo editing program then have some interesting photos to work on. Use stories and be human. Again it is about the personal and emotional connection. The technol details are important too, but if a demo fails don't go down a rabbit hole and derail the presentation. You can try to fix it two times, but then make a joke about it, tell them what they would have seen and how impressive it would be. Record yourself and watch it back over and over again. |