[programzeta]

I think it's a ripe field for experimentation at this point, as it's a very entertaining way to present information. There is/was a series in Australia called Hungry Beast, which produced "Beast File" segments that used kinetic typography in the same manner as this video:

Stuxnet: http://www.youtube.com/watch?v=7g0pi4J8auQ

Google: http://www.youtube.com/watch?v=R7yfV6RzE30

Apple: http://www.youtube.com/watch?v=Rj9JVXzoOYQ

There are more of these segments, but a lot of them have to do with Australian politics / corporations. I've watched them all because I adore the style but it might not be for everyone :)

In addition, there have been several labours of love which really showcase what's possible when you make a full production out of such a work, such as this amazing piece of kinetic typography / video done to Jonathan Coulton's Shop-Vac: http://www.youtube.com/watch?v=y4sOfO8Ei1g

Any potential company would have their work cut out for them to allow user-generated content to even get close to the above segments, but as the current crop of tools are general professional-level tools (Adobe After-Affects / Premiere or related) there's definitely a specialized gap here.

[eneveu]

RSA also adapts a lot of their talks into animated videos, such as the well-known:

http://www.youtube.com/watch?v=u6XAPnuFjJc (Dan Pink - Drive : The Surprising Truth About What Motivates Us)

The difference is that they use "real drawings" instead of computer animations / kinetic typography.