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by TradingPlaces 1626 days ago
One of the few SaaS prospectuses that isn’t a complete disaster on the operating statement.

-GAAP profits

-Sales & Marketing in-line

-Not funding payroll at shareholders’ expense

However, they are very vulnerable to changes in their costs in “Benefits and Insurance”. They get a very thin gross margin here, and that can easily go negative under the wrong circumstances.

3 comments

In what way are they vulnerable?

They are basically a consolidator and reseller of benefits and insurance to SMB's, they're just passing those costs along and charging management fees.

They're vulnerable in the way that a gas station, say, is vulnerable to higher gas prices. Like it could impact their business, and changes in the price might change the behavior of their customers, but I don't see any mechanism by which the margin would "go negative" unless I'm missing something.

“The wrong circumstances” would be, for example, a steep rise in costs across the board, and they are faced with the choice of eating at least some of it, or losing a lot of customers. I spend a lot more time thinking about edge cases since, well, all this. Anyway, if you look at their gross margin on benefits, it varies between 4.8% to 5.9% in the periods they report, so it’s not a constant margin to begin with.

Gas isn’t a great analogy because gas is an inelastic product in a very liquid market where everyone on the retail level locally has the same cost structure. That is not the case with benefits

That's just not how their business model works. They charge a fixed per-employee fee every month. For benefits they give you a quote each year when policies renew and then you decide what you want to do.

Their health insurance rates have doubled and tripled for some customers, because our national system for health insurance is insane, and they just tell you that when the renewal comes up and you decide. I'm a customer, I've seen this first hand.

Your comment just doesn't really make sense. It's like wondering if a travel agent is going to "face the choice of eating some of the cost" when hotel rates go up or airline tickets get more expensive. The answer is no, that's just not how the pricing model works.

Good luck
I think it's probably smarter to go into the market and find your margin like cloudflare etc, vs come into the market with it, as you mentioned, it could turn into a disaster quickly. If it was me I'd want to feel extremely confident in the stability of that baseline, and looking at the S1, it's not really established as such yet. I've never taken a company public so I have no clue what I'm talking about, but from the outside, if they overspent internally per a plan Q1 and 2 into the market, that then flip the script and found that margin in the market, I feel like them market would respond more favourably than going in and losing it if things go wrong, given how thin it is.
I remember they completely _screwed_ my employer in Benefits costs. Prices got incredibly out of control really fast, we saved a _LOT LOT LOT_ in costs by getting out with comparable coverage elsewhere.