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by dkokelley
5393 days ago
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Why would they want to pay more for iPhones with locked out features (like calls and email) instead of cheaper iPods? For the price of an iPhone, you're just a little bit away from an iPad, which in terms of retail style, is as hip as it gets. |
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My guess is that they want a persistent network connection for the devices and it ends up being cheaper to just use the cell network for data with an iPhone than it would be to outfit every one of their stores with adequate wi-fi coverage for an iPod, ensure sufficient bandwidth on their outgoing network to support all devices, and they may have lower maintenance costs in the long run as they will not have to pay IT staff or other support to keep the wireless network maintained and, over time, upgraded.