[jimkri]

I'm seeing something similar to this when it comes to Lead generation for sales teams. The market right now is full of tools where you search for companies/prospects that you want to target and you end up with a list that is either outdated or incorrect data.

One of the solutions is to hire people remotely that will build a list from searching and verifying that the information is correct. There are a ton of scaling issues with a person building the lists, and you will still run into errors, but it has been the best way to verify and have the most up-to-date data.

A problem I noticed is people are so use to getting tons of results when they use Google or another database site, so they expect the same with human-powered results. SO I think a lot of expectation setting and also just working with the TAM that understands the impact a curated list will provide over a outdated database. Both have their costs but for a higher impact the human curation will always win over automation. (I have an example of 3 different lead gen sites having a different city for 1 company, the AI on the websites mixed up the location, a Human would be able to catch that)