Ok, I understand what you mean. But that's very much not true. Because when I look at what the eventual end goal is, i.e. having a side project turn into my full time job, that's very much the life I want. Being able to do my own thing, and decide my own hours, or location where I work from.
I'm not scared of doing the work, or putting in the hours.
Your subconscious mind is not motivated by the product.
Tens of thousands of great products are created each year. Your subconscious mind does not care if there is one more or not.
It is motivated by how good of a life you will have.
If it imagines "more sitting in front of a computer and typing into a keyboard" it will not get excited.