I see Groupon's rise and fall as similar to MySpace. traffic for rival deal site Living Social rose 27% Maybe Living Social is the Facebook in this comparison.
In my world it definitely is. They are MUCH more local for those of us living in the city (Denver in this case) than Groupon which typically has deals that are 20 miles from my house.
For me and my social circle, Living Social is something we consistently use. Most people I know have actually unsubscribed from Groupons mailing list.
Anecdotal for sure, but I think there might be at least a kernel of trend in there somewhere:)
This brings up an interesting point. Perhaps hyper-locality (ie, zipcode or even neighborhood granualar offers) is the full-paradigm shift that will revolutionize this Groupon concept.
Social sizzle like what LivingSocial adds I think is nice, but forgettable (no one I know has gotten/used the "free deal" group buy).
For me and my social circle, Living Social is something we consistently use. Most people I know have actually unsubscribed from Groupons mailing list.
Anecdotal for sure, but I think there might be at least a kernel of trend in there somewhere:)