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As a South Korean, I'm glad that you've noticed this oddity of women depicted in South Korean media. It is indeed very controversial topic in South Korea. There are a group of people, heavily funded by government, who like to push a narative that Korea's gender equality is very low, and use it as a leverage for their political power. Such politics has affected Korean mass media a lot, and gender conflicts among South Korean men and women are the highest than ever. You can safely assume that such female characters as depiction of crooked gender-culture in South Korea. As a simple proof, fertility rate of South Korea has dropped to 0.6. This is lower than countries in war; Korean men have to serve military for about 2 years in their 20s, and Korea is the least country pay respect to soldiers. I think may American would find astonishing how South Korean, especially female, like to make fun and deride them. During young mens serve military, female develop their own youth culture, and get used to a very twisted view on the society in terms of gender. As a result, popular culture is largely divided in terms of the gender of the audiences. The OP's linked article mentions BTS as one of Korean pop music's success, but ironically, they are not that recognized among Koreans actually; It is a product of those media targetting female audiences. I think this culture is not 'sustainable', if this is the right term to use. As a result of this political groups (which affects legislation) and weird, disgusting self-view and society-view of females, well, fertility rate is dropping at unprecedented rate. |
As a male South Korean citizen in my 40s, I always find it funny and sad that those young men, being dragged to the army for two years by the government, decide "This proves that all those feminists are up to no good! Why shouldn't the girls suffer in the army as well?"