[arcastroe]

This makes it sound almost as if ideas themselves were "alive", in the sense that they reproduce and undergo natural selection, with the best ideas being "remixed" into new idea babies

[guerrilla]

I believe that's the point of memetics. Richard Dawkins wroteva book on it.

[CRConrad]

But, as someone told me here not long ago (though I knew it already), the fight for ownership of that term is lost: A "meme" nowadays is a .JPG with some "funny" text in block letters on it.

Edit to add: https://news.ycombinator.com/item?id=29668317