[chimere]

Primarily it's ranchers and farmers globally who want to get paid to add carbon to their soils by adopting more soil-friendly practices. This is a rapidly growing market as more companies are looking to offset their emissions. There's also a good deal of growers simply interested in learning about the climate impact of their practices, or soil researchers studying the carbon impact of various practices.

Current soil carbon measurement methods are very cost- and labor intensive, so our in-situ spectral probe will make these measurements much more accessible.