[john_moscow]

Oh, it's not hatred. It's calling out the employers' bullshit. People have an inherent need to have "wins". Getting something you could envision. Used to be simple things like money, property, vacations, you know. Then the corporate psychologists figured out that instead of giving you a raise out of the corporate budget, they can let people have non-monetary "wins". "Thank you" letters, "parking for employee of the month", "product owner" titles, etc.

Pronouns are just another step in this sequence, but it's more divisive, since it comes with a tiny little power over other employees - occupying a slightly larger slot in their attention by having them remember them. All while the wage/home price ratio keeps plummeting, and retirement at any reasonable age has gone completely off the radar.

These problems affect ALL of us, regardless of our race, gender, sexual preferences, etc. They are not divisive at all, but they are harmful to the corporate profits. So the HR and the media are doing their best to bump made-up divisive issues to the top of our priorities, so we won't notice how we are being screwed.