[notRobot]

Facebook (Meta) the company is a lot more than Facebook the social media network.

Meta owns WhatsApp and Instagram, two of the biggest social networks, that are ubiquitous with younger generations. It does not matter that Facebook is associated with old people, because Facebook also owns the places where all the young people are at.

[cmsj]

FWIW, I don't think Instagram is super popular with the Tiktok generation, and WhatsApp's monetization strategy is still unproven.

[notRobot]

> I don't think Instagram is super popular with the Tiktok generation

You're wrong. I work with teens. They all use both. For different reasons.

TikTok is much more creator/viewer like YouTube, where few make content, and many watch.

Instagram is where there are close "circles" (heh, G+?) of friends, and everyone is just following and making content for each-other.