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by noduerme 1633 days ago
>> - Option 2: Get your customer lifetime value high enough so you can pay for ads. This is tough, since it's a bit of a chicken and the egg problem since most search engines are monetized with ads

nonoonononooonono. No. Don't monetize anything for the first 10 years. That's the only way it can work. Then you can go monetize it and buy an island and not give a shit if you destroy what you created.

Oh but don't worry. You'll have investors.