[hiddevb]

These claims sounds very bold to me, especially considering THL spends 1/3 of their budget targeting individuals to consider a plant based diet. If you want to keep eating meat it feels questionable at best to donate to an organization like this.

However, if you look at the comprehensive review of the Animal Charity Evaluators, they claim that for every dollar spent in corporate outreach, they save -10 to 40 (!) animals. The source mentions something about "proportional welfare improvements" which might skew the numbers, but even then this seems insanely high. Don't get me wrong, I believe changing how corporations handle animals will have a way bigger impact than an individual going vegan, but i don't see how saying "this chicken has a 300% better life, so we saved 3 chickens" helps. Or something like that, because I can't find the real method used here. This seems like creative juggling with numbers.