[AlexandrB]

This reminds me of JC Penney's attempts to switch from bullshit discounts to "everyday low pricing"[1]. Sales dropped 20%.

I think the sad reality is that, despite how people like to think of themselves as rational actors who consider the pros and cons of each purchase, these tactics work. The only way to curtail stuff like this is by interfering in the free market - i.e. regulation.

[1] https://business.time.com/2014/01/31/j-c-penneys-pricing-is-...