[technion]

There's been a influx of "memes" that just say things like "when you buy new sunglasses from x.com" and it's just a picture of Leonardo DiCaprio making a face. My own friends repost these things on social media because they are "funny". Not only do people not see problem, they literally see ads as worthy of being reshared.

[sph]

Yes, companies on Reddit have learned to use memes to promote their product organically on that site. And if a meme is particularly good, soon you have unaffiliated users happily parroting it, just like that "Hotel? T***" which I've seen mentioned so many times on that site from random users.

Or just have a memelord managing your Twitter, and soon your latest funny post will find its place all over the internet. I have never eaten at Wendy's in my life nor stepped on US soil once, yet I have seen their "memes" dozens of times.