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by edbloom 1628 days ago
This is a perfect example of how fundamentally flawed modern SEO is. @ohashi has been producing the best hosting reviews in the WordPress ecosystem since forever. It seems like at some point in the past decade on page quality signals have been completely drowned out by backlink signals that can be easily amplified by bigger content producers and a resurgence in cheap on page SEO tricks.

Sorry Kevin I don't know what the answer is, but I'd thought I'd just say a huge thanks for the great work you do year after year. It might be VERY niche but perhaps some sort of annual premium membership for professionals in the WP ecosytem might be something that might work? I'd certainly be happy to support your work on an ongoing basis with access to niche "members only" performance reports on things like WooCommerce benchmarking tests etc.

2 comments

Thanks edbloom!

It really does help motivate me to hear people get value from my work, because it definitely isn't financially motivated at this point.

I appreciate the offer of premium members only payments. I want my data to be public, I like open sourcing my contributions when possible. I think transparency and openness are the key to better reviews. So I've not ever approached that route. I've also avoided taking any sponsored money from web hosting for any sort of advertising because of even the potential conflict of interest (many have offered to sponsor those benchmarks).

There might be something in the works to help it financially this year, nothing really concrete, but I'm exploring some new options. Ultimately though, I'd rather it wither and die than just doing what every shitty affiliate ruining the space has done.

Answer, if you want to make money is play Google's game. Go get some VC funding to buy ads. Google with put the ads on their front page which will boost your search results. Eventually you'll figure out you dont even need a good product, you win with a mediocre product and a lot of SEO/ad spend.

Break Google up. Course that will never happen as politicians like the power Google has over the internet in the hands of a US company.

The whole reason I built what I did was because after a decade in the web hosting world, I still couldn't name a review site that was worth referring anyone to.

I wanted to build something different and meaningful. I did. It just hasn't mattered in a broad context.

If making money was the goal, I'd put whomever wants to pay me $300/sale first and pimp them out as the best company in the universe. Fuck that. I hoped that I could make a reasonable amount (at least enough to keep it going and maybe scale it a bit) and create a more honest review space.

Winning in this case isn't defined by money earned, you're advocating a race to the bottom I wanted to avoid. Google needs a shakeup and so does search as a whole.

Why not go through the direction of having a patreon or other monthly donation? No need to necessarily give rewards, just asking for contributions
I am honestly having a hard time articulating why I don't like the idea of people donating their money to me for what I do. I will try, maybe I am irrational?

There is so much money being passed around in web hosting review space, by companies to affiliates. I still make thousands per month off these affiliate deals. If my site were to rank at the top of search engines, I would be plenty compensated. Having individuals sponsor the work and it continuing to languish is a position I'm not really a fan of. A single sale commission can range from a few dollars to high hundreds or occasionally a thousand+. I can't imagine enough people wanting to donate a meaningful amount that would change that equation. I'd personally feel bad for every Patreon sponsor putting in 5,10,20 dollars because I might feel like I'm not doing enough with it. If those people just sent one person who ended up purchasing via a link on my site, it would likely outweigh most donations, it would also spread the reach to places I likely can't get to.

That's just what is running through my head, I don't know if that makes any sense.