[tialaramex]

For the most part ICANN is doing them a solid. If your name lacks any real purpose, you are going to be on the hook paying for the registry to exist with nowhere near enough customers to justify it existence. So, get a purpose or expect to throw away your money.

Successful non-CC TLDs are rare. There are a few, but they have a clear purpose. For example Russia's .рф is er... for Russian stuff. In Russian. But what is .horse really for? Not very much besides hooking me up with "My Lovely Horse" http://my.lovely.horse/ any time I want to listen to it again.

[kingcharles]

That's awesome. As soon as I heard it I thought "That sounds like The Divine Comedy" and I looked it up, and there it was. Fantastic. Can highly recommend the rest of The Divine Comedy's oeuvre too.

[tialaramex]

Yes. I can likewise recommend the British TV comedy that clip is from, "Father Ted".