[aine]

Matrix protocol has a lot of features, some of them is not even used by clients (stable versions) yet.

But the point is matrix client app. Let's take element (usually it's a default choice) - it not very user-frindly and sharp on edges. Of course, it changes literally on your eyes (if you use nightly builds), but still cannot compete with Discord client in terms of UI/UX.

Matrix is awesome, but it needs more time to be polished and "slick" enough for average user.

Disclosure: I'm developer of https://etke.cc and have very huge interest in polished matrix clients. As part of my job I use nightly element clients on desktop and mobile platforms to be able to guide customers after features' releases