[hiptobecubic]

Maximizing profit is literally the defining mission of almost all businesses, of which game studios are no special case.

I think it's also questionable whether a generic FPS losing players gradually over many years is really even preventable. People move on from even the best games eventually. I think the only FPS that's even close to durable is CS and it's still losing. In such an environment, you really want to capitalize on demand while you have it.